Green Lanes Larder

This Hackney-based store operate a strict policy of selling only ethical, organic and homemade products, as such they required a traditional brand that people could trust. The identity was influenced by the styling of mid-century British shop fronts. Farrow and Ball’s ‘Brinjal’ forms the sophisticated primary palette. ‘Brinjal’ takes its name from the skin of an aubergine – a subtle salute to their produce!

Creative Direction: Boults
Design: Boults