LEARNING ON SCREEN
Learning on Screen is a charity and membership organisation which promotes the use of moving image and sound in UK higher and further education and research. In 2016 the organisation rebranded from The British Universities Film & Video Council (BUFVC) and contacted us to create the new visual identity.
The brief called for a clean, accessible style that highlighted their work with moving image. It had to appeal to a core audience of students, teaching staff and academics. Our typographic approach utilises a bold, contemporary sans serif font and sees the ‘on’ positioned within the 4:3 aspect ratio marks of a screen (also a nod to a camera’s viewfinder lines), creating a clear, versatile, rectangular form. The academic purple combines with a vibrant magenta and is further complimented by a lively secondary colour palette. The brand material incorporates high impact, contemporary, full bleed photos with block colours, clean type and a line drawing illustrative style.
Our work thus far can be viewed below. Watch this space for more!