Pip Lettings

The lettings agency requested a ‘fresh, organic’ new identity. A softer, rounded font was chosen to give a more approachable, less corporate feel, with a pip dotting the ‘i’. To continue with the ‘pip’ theme, an apple green was chosen as the primary brand colour. This, alongside lighter and darker shades of grey, project a smart, crisp, natural appearance.



Creative Direction: Boults
Design: Boults
For Ruddocks