Visual Metaphors at Work

Visual Metaphors at Work conduct workshops whereby participants are encouraged to assign symbolism to images, allowing previously unrecognised issues within organisations to be revealed. The brand identity follows this principle of revelation – the letter ‘V’ is revealed within the ‘M’. Colour and texture play a crucial role during the workshops, this has been reflected throughout the brand materials with the use of embossed stock and special finishes.

Creative Direction: Boults
Design: Boults