We were asked to design the branding and packaging for this Swiss-based company producing premium, cold-pressed fruit juice. ‘Klar’ meaning ‘clear’ in German reflects the ethos of the product – transparent process, nutritious content. No hidden nasties.
The logotype was developed to see, simply, the counter of the A form a drop of juice. The logo is then cut out of the label to reveal the juice within – see-through, transparent…no hidden nasties!
The background colours represent the skin of the fruit (the contents of the bottle the juice within). We added gold to pomegranate to indicate this was an ‘extra-special’ premium quality product.
Bottled in PET plastic bottles and using advanced High Pressure Processing (HPP) technology, Klar is better for the planet and better for our health. We highlight Klar’s nutritional selling points clearly on the front of the packaging – stamps of approval/endorsement.
It definitely felt good to work on such a planet (and people) friendly product!
A project from the cutting room floor…
The Wildlife Trusts is a national organisation with 46 independent regional Wildlife Trusts across the country. The challenge: to create a distinctive unifying design that encapsulated their core values.
I wanted to explore the idea of bringing energy into their identity, for it to not only depict wildlife but to become wildlife. I set about creating an abstract shape that wasn’t just a logo, but a life form all of its own!
The core shape can be viewed as a speech bubble, representing the collective voice of the movement – a rallying cry!
The national logo sees the type sitting within the shape, distinguishing it from the regional trusts. Through the addition of simple, fluid line drawings the national logo evolves into a series of different wildlife icons, allowing individual trusts their autonomy.
Museo Sans Rounded is proposed – its soft, organic form being accessible without being ‘too’ playful and childlike, striking the balance between professional and friendly.
Don’t forget to click on the animation!
After personally experiencing the life altering health benefits of massage Sarah decided to train and set up her own practice, offering treatments specifically tailored to women. Each personalised therapy is designed to replenish and restore balance.
Her brief stated ‘clean and fresh, but also cool and sophisticated’. Not ‘just’ a massage business, she offers science-based treatments.
When Sarah approached us to discuss branding she had already designed the room for calmness and relaxation – soft lighting, natural, warm earthy tones. This is something we wanted to reflect throughout the brand identity. Our circular motif elicits feelings of completeness, being balanced and aligned. The line through the centre creates two equal parts, two complimentary forces, a reference to the philosophy of yin and yang. The shape of the logo also serves as a functional brand stamp.
___
To learn more about Sarah’s practice visit her website.
Identity for OnLive events concept agency.
We handled the identity from top to bottom, including storyboarding the logo sting, designing the website, powerpoint, iconography, apparel, and providing copywriting.
To coincide with the launch of the new agency, we created a brand playbook that introduced and offered guidance to the brand.
Visit: onlive.uk.com
Learning on Screen is a charity and membership organisation that promotes the use of moving image and sound in UK Higher and Further education and research. In 2016 the organisation rebranded from The British Universities Film & Video Council (BUFVC) and got in touch about devising the new visual identity.
The brief called for a clean, accessible style that highlighted the organisation’s work with moving image. It had to appeal to a core audience of students, teaching staff and academics. The typographic approach utilises a bold, contemporary sans serif font and sees the ‘on’ positioned within the 4:3 aspect ratio marks of a screen (also a nod to a camera’s viewfinder lines), creating a clear, versatile, rectangular form. The academic purple combines with a vibrant magenta and is further complimented by a lively secondary colour palette. The brand material incorporates high impact, full bleed photos with block colours, clean type and a line drawing illustrative style.
My relationship with Francoise and Julian, owners of Revalation Vineyard, goes back a number of years – listening to stories from the the vineyard from the initial planting, to the bottling of their very first vintage. So when they discussed creating a new brand identity I was delighted to get to work.
Revalation Vineyard’s name is derived from its location in Reva, Virginia. Nestled in the shadows of the Blue Ridge Mountains, the vineyard enjoys spectacular views from sunrise to sunset. As such, we felt this distinguishing attribute should become the core to our brand design.
The landscape was simplified to a cut out style, with the bottle forming the sky. When we look at the visualisation of the mountains, we also see the undulating movement of wine being swirled around a glass.
The colours are adapted to the variety of grape, also serving to reflect the landscape as it changes hue across the length of the day.
The flexible design allows for the many different varieties of wine, and when placed together as a set, evokes the feeling of a day in the life on the vineyard itself.
Identity and material for art collective Collective Matter and its collaboration with Tate Modern – ‘Material Action’. Collective Matter is a collaboration between artists who use clay and materials to explore cross-disciplinary practice and creative communication and learning. Their Tate Exchange Residency saw them deliver a six-month programme of clay workshops at Tate Modern, Pump House Gallery, Beaconsfield Gallery Vauxhall and Gasworks that explored the changing narrative of the Lambeth and Wandsworth.
A period of rapid expansion at this well-established family business necessitated a complete overhaul of their branding. It required a contemporary identity that reflected the scale and capabilities of their operation.
Their client base ranges from homeowners and retail outlets to hospitals and vast warehouses. The identity had to look professional and suit this broad range of client, but also convey being trustworthy. Customers needed to know they were getting more than a CCTV system, they would be gaining peace of mind.
The logo sees the camera lens forming the iris of an eye, the message implies – ‘trust us to look out for you’.
This Hackney-based store operate a strict policy of selling only ethical, organic and homemade products, as such they required a traditional brand that people could trust. The identity was influenced by the styling of mid-century British shop fronts. Farrow and Ball’s ‘Brinjal’ forms the sophisticated primary palette. ‘Brinjal’ takes its name from the skin of an aubergine – a subtle salute to their produce!
Sarah Jane is a personal trainer and nutritionist based in London. We wanted to bring a sense of movement into the logo. This was achieved through incomplete, developing letterforms that reflect, for example, a flow of an arm, or the mapping of a run. The feeling is of being perpetually in motion. This style was continued through the brand’s iconography, seen featured on the website.
Visit sarahjaneholt.co.uk
Design and publicity for ‘Unsolicited Material’, three EPs by singer-songwriter Declan Bennett.
The name is a tongue-in-cheek comment on the fact the material was initially rejected by record producers – hence the strikethrough to the title. Coloured vinyl was selected to represent the city in which each EP was recorded.
Visual Metaphors at Work builds on pioneering management research that uses images and objects to reveal tacit knowledge and promote deeper communication in teams.
The organisation has developed a methodology called Lephorus, which is applied in online workshops conducted by accredited facilitators. Participants are encouraged to assign symbolism to images, allowing previously unrecognised issues within organisations to be revealed. It promotes deep conversations in a highly interactive, fun, non-aggressive and non-confrontational way. The workshops have been held internationally and the next step is to roll-out Lephorus to virtual teams in multinational working environments.
I created a brand identity for the organisation. It follows the principle of revelation – the letter ‘V’ is revealed within the ‘M’. Colour and texture play a crucial role during the workshops, this has been reflected throughout the brand materials with the use of embossed stock and special finishes.
During the workshops each client requires a different set of visual metaphors to be created, which tend to be a series of different illustrations based around one theme, for example chairs, jugs, abstract images. I interpret and design from material and references, collaborating directly with Kerstin Potter, the CEO of Visual Metaphors at Work, to achieve a completed set. It can be painstaking work (!) but ultimately I'm proud of being integral to this unique project.
