We were asked to design the branding and packaging for this Swiss-based company producing premium, cold-pressed fruit juice. ‘Klar’ meaning ‘clear’ in German reflects the ethos of the product – transparent process, nutritious content. No hidden nasties.
The logotype was developed to see, simply, the counter of the A form a drop of juice. The logo is then cut out of the label to reveal the juice within – see-through, transparent…no hidden nasties!
The background colours represent the skin of the fruit (the contents of the bottle the juice within). We added gold to pomegranate to indicate this was an ‘extra-special’ premium quality product.
Bottled in PET plastic bottles and using advanced High Pressure Processing (HPP) technology, Klar is better for the planet and better for our health. We highlight Klar’s nutritional selling points clearly on the front of the packaging – stamps of approval/endorsement.
It definitely felt good to work on such a planet (and people) friendly product!
This Hackney-based store operate a strict policy of selling only ethical, organic and homemade products, as such they required a traditional brand that people could trust. The identity was influenced by the styling of mid-century British shop fronts. Farrow and Ball’s ‘Brinjal’ forms the sophisticated primary palette. ‘Brinjal’ takes its name from the skin of an aubergine – a subtle salute to their produce!
My relationship with Francoise and Julian, owners of Revalation Vineyard, goes back a number of years – listening to stories from the the vineyard from the initial planting, to the bottling of their very first vintage. So when they discussed creating a new brand identity I was delighted to get to work.
Revalation Vineyard’s name is derived from its location in Reva, Virginia. Nestled in the shadows of the Blue Ridge Mountains, the vineyard enjoys spectacular views from sunrise to sunset. As such, we felt this distinguishing attribute should become the core to our brand design.
The landscape was simplified to a cut out style, with the bottle forming the sky. When we look at the visualisation of the mountains, we also see the undulating movement of wine being swirled around a glass.
The colours are adapted to the variety of grape, also serving to reflect the landscape as it changes hue across the length of the day.
The flexible design allows for the many different varieties of wine, and when placed together as a set, evokes the feeling of a day in the life on the vineyard itself.
Design and publicity for ‘Unsolicited Material’, three EPs by singer-songwriter Declan Bennett.
The name is a tongue-in-cheek comment on the fact the material was initially rejected by record producers – hence the strikethrough to the title. Coloured vinyl was selected to represent the city in which each EP was recorded.
